On the first of October 2012 the media reported that the women in the Ikea cataloguehad been airbrushed in the Saudi edition. Initially the blame was put on either theSaudi government the Islamic culture or the Saudi franchise. In the end it wasrevealed that the Swedish company Inter Ikea Systems had the full responsibility forIkeas actions and therefore was the culprit behind the airbrushing. On whoseinitiative or why the airbrushing was done the media never found out. These areanswers only Ikea has, although they remain unresponsive to these questionsthroughout the news portrayal.This study methodology uses a qualitative content analysis as framework to furtherinvestigate the news media with support of theoretical perspectives such as mediatheory, power relations and cultural differences.

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

Title: Under the surface - Fredrik Reinfeldt and Stefan Löfven in a comparative photo studyAuthors: Jon Demred, Fanny Wijk & Olivia WikströmLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: 39This thesis compares how Stefan Löfven was being portrayed in Swedish media the week after the generalelection 2014 with how Fredrik Reinfeldt was portrayed in the first week after 2006?s general election.There has been made a lot of research on how politicians are portrayed in the media, but most of theresearch focus on text portrayal. This thesis focus on something different, it compares how the two ?winners? were portrayed in news photos.A semiotic approach was used to analyse news images in the newspapers Aftonbladet, Expressen, SvenskaDagbladet and Dagens Nyheter. It was important to not only look at the pictures, but also the outer context, i.e the headlines, had to be analysed to come to any conclusions.Fredrik Reinfeldt was portrayed more positive and more as a winner than Stefan Löfven was.

The term ?vulnerable areas? is developed by the Swedish police, referring to various areas in Sweden that are classified as socioeconomically disadvantaged, and with an active criminal presence. Over time, this term has gained significant popularity and is now used not only by the police but also by other entities such as the media, where these areas are often depicted as urban outcasts. Therefore, this study focuses on the portrayal of ?vulnerable areas? in the Swedish news media, where the topic has been widely debated in recent years.

Aim: The purpose of this study is to explore how the media through a certain discourse constructs a view of the labor market and the power relations between companies, unions and employees. The goal is to explore this through studying the media coverage of SAS? financial situation between September-December 2012 and our research question is the following: What view of the labor market and its power relations was constructed and reproduced by Swedish newspapers through their portrayal of SAS during September-December 2012?Method: This study analyses the findings with the help of questions based on theories of social constructivism, discourse, agenda-setting and power. A content and discourse analysis was compiled of 360 articles from five Swedish newspapers that addressed SAS and their situation from September-December 2012. The results of these analyses were further processed using power analysis and John Gaventa?s power cube.Results: In this study we conclude that the medial discourse constructs identities of the different actors and affect power relations between them, in favor of the company.

Politics in today's society unfolding more and more in the media, but the media content is limited. Therefore, the media must constantly make choices, choices which are specific to each object. The purpose of this study is to examine how Olof Palme is portrayed as a politician and private individual in the documentary film Palme - älskad och hatad, and also how Carl Bildt is portrayed as a politician and private individual in the documentary film Bildt - excellensen.To study the documentary films I use a qualitative textual analysis with a focus on a narrative analysis. In the narrative analysis, I have been inspired by the categoricalcontent- based approach to study the documentary films. In my analysis, with the help of theories of mediatization of politics, documentaries and stories, I interpret and analyze the films to make them more understandable.The conclusions of the study is that Palme in his role as a politician is portrayed as a humane person who cares about the individual.

Purpose/Aim: The aim of this thesis was to study the construction of gender and to compare Media?s portrayal of male and female athletes.Material/Method: 140 articles covering seven famous Swedish male and female athletes were selected from two Swedish newspapers (Aftonbladet and Expressen). The articles has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis.Main results: Male athletes are often described in powerful ways and are framed as being strong and successful. Skills and strengths of women athletes are often devalued in comparison to standards of hegemonic masculinity and self-control. They are often framed as women and girlfriends in advantage of the fact that they are athletes..

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

The purpose of this study was to investigate how Islam and Muslims are portrayed a) in results from studies on Swedish teaching materials, and b) in articles in Swedish media newspapers. The study was conducted through two separate studies. In the first study, five previous research reports on how Islam and Muslims are portrayed in Swedish teaching materials were analysed in order to discern the main results regarding the portrayal of Islam and Muslims. In the second study, newspaper articles from 11 Swedish newspapers were analysed in order to discern which central themes emerge in the description of Muslims and Islam in said newspaper articles, as well as which properties and features are attributed to Muslims and Islam in the articles studied. In both studies, the data was analysed inductively through a qualitative content analysis.

The aim of this study was to examine the existing discourse of assault in Aftonbladet from the years 2012 and 2013. We have studied news articles and analysed them by using discourse analysis as theory and method.The study shows that the portrayal of perpetrators and victims in assault cases tend to differ depending on gender. The women is portrayed as weak and part of a homogeneous group while the man is portrayed as dominant and offered a more individual role. The study also shows that the normative group is separated from the deviate groups in society. The analyze show that media, through this representation, maintains the normative power in society.

Many people turn to documentaries for knowledge about animals, but do documentaries give us a truthful portrayal of animals and their behavior? This study looks at how the communication behavior of the portrayed animals is depicted in three episodes of The Life of Mammals. These episodes were observed after which the contents were compared to scientific literature on the same topics. The results show that quite little communication is actually shown in the episodes about plant predators and meat eaters and relatively much of it is shown in the episode named Social Climbers, involving primates. The matching literature suggests that based on the narrative and the accompanying footage, the viewer is getting a realistic picture, with the exception of a few questionable cases..

This essay is called In the head of Garibaldi ? a study about the portrayal of Garibaldi in biographies and focuses on the literary portrayal of Garibaldi in biographies published in the early 20th century and the early 21st century. The purpose of the essay is to describe the possible changes in the way of portraying Garibaldi in biographies and compare the portraying to the portrayal of Garibaldi that Garibaldi himself gives in the American translation of his memoirs, which were published in New York 1859.I have in this study used a constructivist approach with focus on the attributes, ideals and roles of Garibaldi. Research and thoughts from a wide field of science has been used, for example the works on nationalism by Elie Kedourie and Ernest Gellner. The thoughts on biographies as a scientific genre as described in the anthologies Att skriva människan (Ambjörnsson, Ringby & Åkerman red.) and Med livet som insats (Rosengren & Östling red.) has also been of the utmost importance of the study.The results of the study shows that there has been changes in the way of portraying Garibaldi in biographies, as showed in the more unbiased portrayals in the newer biographies.

The purpose of this essay, ?Now they are chasing paper-less - A qualitative discourse analysis of mass medias depiction of the Reva-project and the work of the police?, is to analyze how mass media portrays the Reva-project and polices work with the project. The basis for the essay will be eight selected newspapers. The Reva-project implies collaboration between the Police, the Swedish Migration board and the Swedish Prison and Probation Service within the border police. The aim of the project is to enhance the efficiency and the execution of the border police work, in accordance with the government?s target.

This essay is a study of the portrayal of the theme of alienation in Eugene Ionesco's novel The hermit. In my study I examine the different ways in which the theme of alienation is portrayed and how the cause of the narrator's experience of alienation can be found in ideological, psychological and existential conflicts that the narrator has to face. The result is an experience of das unheimliche, a Freudian concept, which is a kind of uncanny detachment that the narrator experiences, when he is put up against an invisible force that lurks in the perifery of the world, which is portrayed in the story. The meaning of the ideological conflict is a portrayal of man's situation in a world that is ruled by capitalism, with marxism as a positive leveler and the meaning of the psychological conflict is a conflict in the narrator's own inner reality. The meaning of the existential conflict is a portrayal of man's situation in a world absent of God.

The aim for this study was to investigate, analyze and compare the way Sweden's main five news outlets portray and frame Swedish supporter culture surrounding football. In order to do so we formulated four research questions, all with the purpose to operationalize both the questions and the theories into data and results. The questions reads as follows: 1. What are the dominant portrayals in Swedish news outlets presentation of supporter culture? 2.